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I clicked on the link–“The Ten Most Dangerous Mistakes Women Make”–and found myself swimming through simple, one-sentence direct-mail style paragraphs, like: feeling in your stomach? And then the thing you KNEW would happen actually happened: He unexplainably disappeared from your life. ” Of course, the worst part wasn’t that it happened, but that you KNEW you shouldn’t have done it in the first place… Christian Carter offers to tell women how to avoid the ten fatal mistakes most women make with men, or how to engage and attract a man right after you meet in person, if you are so good as to enter your credit card number to receive his e-book.
I was vulnerable to that horrible ad because I recently heard something along the lines of “I’m just looking for something casual.” Somehow I find that impossible not to take personally.
I did not invent any of them (they’ve been around for centuries). But they’re simple, easy to write, and get the job done.
This is one of the most common landing page stories.